Do your social media tools fit? (repost)

I took the above photo during a trip to rural Thailand several years ago while shooting footage and gathering stories for a documentary about a community development project.  The project was centered mostly around sustainable farming techniques and had as a part of it’s inventory several rather large pigs.  The rudimentary stables housing these Asian swine were built to allow for easy feeding and watering but this pig found the watering hole to be at a perfect height for, well, other purposes.  When I saw this pig, the first thing that came to mind was…”Wow, I didn’t think you could fit a round pig in a square hole.”

What does that have to do with social media?  Glad you asked!  With the plethora of social media tools available to us today, I find it hard to show restraint and to avoid biting off more than I can chew…technologically speaking.  There seems to be a significant amount of pressure to try to utilize as many social media tools as possible.  Whether that pressure comes from peers, competitors or just a desire to appear to be on the “cutting edge,” the pressure is real and can lead to counterproductive corporate behavior.

As with many things in life, restraint is much more difficult than indulgence.  It’s easy to set up accounts with Facebook, My Space, Twitter, Vimeo, and Youtube, to launch blogs, wikis, podcasts, etc.  It’s much harder to evaluate what your business needs to operate effectively and engage your constituents/customers and then to start slowly, launching only what you can staff and keep up-to-date.  Managing social media requires an ongoing commitment to staff, time and resources.  Static pages, out-of-date updates, and incorrect information can frustrate clients and send potential customers scurrying to other more current sites.

With that in mind, this blog is really a reminder to myself.  When it comes to social media tools, it’s not wise to try to fit a round pig in a square hole.  Use what fits, but only what fits…the proper tool for the job at hand.

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About Steve Johnson

I started the company "Media Unwrapped" in 2008 with the goal of helping people unravel or "unwrap" all things media. I enjoy the process of making complicated things easier to use and understand, and in today's techno-saturated world, that's a challenge! Some of my clients have asked for help understanding social media, communications or other business strategies. Others have been looking for cost-effective ways to produce quality print, web, or other media content. Others have simply hired me to produce an oil painting or to work with them on a custom photo or video project. All of this is fair game, because when you begin to unwrap the modern world of media, it's amazing what diverse and exciting choices you can find.
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One Response to Do your social media tools fit? (repost)

  1. Nice blog. Love the pig pic. Will follow with email.

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